A lot of Apples success comes from avoiding the temptation of jetpack design. Heres how they do it:
- They pick one feature
- … that the market is familiar with
- … and they do it better…
- then they let you know about it
The media’s response to the latest iPhone seriously calls into question the credibility a whole horde of tech journalists out there — especially in the face of the the record numbers iPhone preorders have generated.
Reminds me of the refrain of that song:
“Kick ’em when their up! Kick them when they’re down!”