In effect, ick.

I don’t drink Pabst, but I have an appreciation for the historical value of the brand and the brewery.

In effect, the Metropoulos family proposes a major shift in marketing. The family, whose $250 million bid for the company topped more than a dozen contenders, including a group headed by Kotecki, announced in May that theyre moving Pabsts headquarters to Los Angeles. They said they plan to bring glamour and celebrity sponsorships to such Pabst brands as Old Milwaukee, Schlitz and Lone Star.

via Pabst employees speak out: With new owners, a clash at Pabst – Chicago Tribune.